Hard-core gamers and technology enthusiasts in Bangalore have a reason to rejoice as AlienwareT, the brand that defines extreme gaming, launched “Alienware Spaceship”, the first Alienware Gaming Zone in India. Simultaneously, with this unique gaming experience, the gamers will also have India’s first ever exclusive Alienware retail store, which will display the latest Alienware laptop and desktop designs.
The exclusive Alienware Gaming Zone in Bangalore will be the first to offer a brand new 3D gaming experience with stunning graphics, leading-edge performance and the latest in computing technology, with 16 high-end Alienware gaming machines. As a first of its kind marketing strategy, the Alienware Gaming Zone will not only offer an opportunity to touch and experience among the latest and most advanced gaming machines such as the Alienware Aurora ALX desktop, but also 3D gaming, WiFi connectivity and the latest gaming content available in India. Complete with an integrated cafe, the Alienware Gaming Zone aims to create the ultimate “Alienware” experience.
Michael Tatelman, Vice President, Global Consumer Channel, Sales & Marketing, Dell Inc. said, “Alienware aims to create an immersive experience that inspires and empowers customers to play and work without limits and the new Alienware Gaming Zone offers just the right setting for this. Typically Alienware customers are hardcore gamers, technology enthusiasts, or serious multimedia users, customers who demand or require the highest standard of performance. Alienware is still a very elite computing brand in India but this will be among our initiatives to expand this segment in India and bring gaming closer to Indian audiences.”
Mahesh Bhalla, Executive Director and General Manager, Consumer, Dell India said, “Gaming is still a niche market in India and 3D gaming is still a new and exciting concept where Alienware provides cutting-edge hardware. With the Alienware Gaming Zone, gaming connoisseurs will be able to indulge in and experience Alienware’s extreme performance, stunning design and unmatched user experience while offering potential customers a great and interesting way to experience these machines. With Bangalore being home to many of India’s IT companies and with a young and tech-savvy population, including avid gamers, it is the ideal choice to launch our campaign to expand the gaming community in India.”
The Alienware Gaming Zone and exclusive Alienware retail store is located at # 644, 80 Feet Road, Koramangala 4th Block in Bangalore.
Alienware, Dell’s premier gaming brand pushes technology to the limits in the realm of advanced computing, strives to be the ultimate union of form and function. Stunning, life-like graphics work to enhance that experience. It is also tightly integrated with iconic designs around the ‘Alien’ theme that has allowed the brand to create its own niche within the entire gaming community.