To remove the hassle of paying in cash at the end of a ride, the mobile wallet from Ola enables users to recharge their account for a sum anywhere between Rs. 100 to Rs. 5000.. The wallet completes the ‘entirely digital’ experience that Ola aims to provide - right from booking to tracking and now, cashless payments! Over 70% of Ola’s bookings come through the app today. The Ola app is available for users across Android, iOS and Windows platform.
In a bid to encourage more users to use the wallet, the company has announced a Diwali offer where it will double the amount of money added to the wallet by users. For e.g. if a user recharges their Ola wallet for Rs. 5000, he will get an equal cash-back of Rs. 5000 from Ola, taking the overall credit to Rs. 10000. The offer is valid on a user’s first recharge until October 31, 2014, for any amount between Rs. 300 and Rs. 5000. While the wallet is a huge step towards cashless payments, the company will continue to respect cash transactions as well.
Harsha Kumar, Head of Products at Ola said, "Providing customers a seamless travel experience has always been our priority. We are very excited about the possibilities that our mobile wallet offers and firmly believe that our customers will love this cash-free experience. We have added a host of additional and unique features in the latest app. These features, along with offering a great travel experience, will also make traveling within the city more convenient and secure for every one!"
Along with the wallet, the app also adds a number of other new features and has a completely new design and interface. Some of the features that have been added are highlighted below.
Online payment options:
Customers can use the Ola wallet to recharge their Ola account through credit / debit cards and net banking. This feature will also enable customers to gift rides to friends and family – a much needed feature for cab booking today, as the amount will be deducted directly from the account from which the cab was booked. Customers can also recharge during their ride if they are not carrying cash since the fare shown at the end of the trip will take into account such payments. Customers can access a complete transaction history of payments and usage right on the app.
Security features - Know your driver, share ride details:
Ola has also added a new security feature whereby the photograph of the driver is displayed right on the app along with his phone number and number of the cab. This ensures that a customer knows exactly who will be driving them around when they book on the Ola app. Along with this, the app enables customers to share their location with their loved ones while they are travelling in an Ola simply by forwarding an SMS with a unique link that will track the cab on a map in real-time as well as display details of the driver and the cab. This makes the entire experience even more secure and reliable.
Upfront details of ETA and rate card, ride time and fare estimator:
Until now, customers had to select the specific category to check the ETA (expected time of arrival) of the nearest available cab on the app. The new update allows customers a single view of ETAs across categories. It also allows customers to compare fares by category as well as ask for a ride time and fare estimate by category viz. Mini, Sedan or Prime. This ushers in ease of use and transparency for users in a single view on the app, also considerably reducing the time to book their cab!
Easy booking features – airport booking, enhanced search and favorites:
Ola has enabled an option for customers to directly book cabs to the airport, something that was missing in previous versions due to differential pricing for airport travel. Apart from this, the app also offers a list of top pickup points for customers to select from quickly to book a cab, as well as mark their favorite places accurately for future pickups.