The 50-year old doctor trusted cough syrup brand Benadryl in partnership with 92.7 BIG FM is in the final leg of the Benadryl BIG Golden Voice – Season 2 contest. The radio based singing talent hunt contest launched its season 2 after witnessing a tremendous success in its first season. The contest is being conducted across the network’s 45 stations to identify the one ‘BIG Golden voice’ of the country.
Bollywood’s popular singer Shankar Mahadevan will judge the final round of twelve shortlisted contestants battling it out for a golden opportunity to sing in an upcoming Bollywood film. Speaking of the talent that has been shortlisted from season 2’s beginning till its finale stage, Shankar Mahadevan stated, “I am astounded looking at the talent that exists in our country here. The wide landscape and the massiveness of the country usually results in talent from across the country to be unseen and unheard. As such, the Benadryl BIG Golden Voice has provided a spectacular platform for people even from the remotest villages to come to the center of where talent is recognized. I’m delighted to play such an integral part of Benadryl BIG Golden Voice and I look forward to seeing who wins the finale. Every contender hereis equally strong and talented; this is going to be a tough one to judge.”
Dinar Mhatre, General Marketing Manager – OTC, Johnson & Johnson Ltd. said, “As a cough expert with a rich legacy we believe ‘that every moment of cure is also a moment of care’ with Benadryl, the leading OTC Cough brand with over 5 decades of trust. Benadryl’s range of products helps people overcome cough, chest congestion and throat irritation to enjoy good health and a beautiful voice. We are proud to partner with 92.7 BIG FM for Benadryl BIG Golden Voice contest. Through this contest we want to provide true talent with a platform to be recognized and excel, we wish all the finalists good luck.”
Ashwin Padmanabhan, National Business Head, 92.7 BIG FM said, “It has been an extremely empowering journey watching so many people belonging to so many different parts of the country fighting the battle to emerge victorious. Narrowing down the talent from 91,000 to a mere 12 has not been an easy one but I’m extremely pleased to have leveraged on the reach that 92.7 BIG FM has across the country. It has enabled us to tap even the remotest villages of the country to make sure that no existing singing talent out there has gone unnoticed.”
Digvijay Singh from Delhi is one of the 12 finalists. The finals of the Benadryl BIG Golden Voice – Season 2 contest will be aired on 92.7 BIG FM every Saturday from 3:00 p.m. - 5:00 p.m. and Sunday from 5:00 p.m. - 7:00 p.m., where 3 singers will be eliminated every Saturday. The grand finale will be aired on September 14.
Listeners across India enjoy listening to a unique voice hunt on the award winning radio station and can also support their favorite singer by means of SMS voting. Delhi residents can improve the chances of local resident Digvijay Singh of winning the title of Benadryl BIG Golden Voice by sending an SMS to 55454 - BIG (SPACE) BGV (SPACE) NAME OF THE CONTESTANT