Aditya Birla Group Sparkles into Branded Jewellery Retail with Novel Jewels Ltd

7 Jun 2023 , 02:27 PM

Aditya Birla Group makes a grand entrance into branded jewelry retail with its latest venture, Novel Jewels Ltd. With a whopping investment of Rs. 5,000 crore, the company aims to set up exquisite large-format jewelry retail stores across India, showcasing their exclusive in-house jewelry brands. Notably, this marks the group’s third significant foray into new businesses within the past two years, following their successful ventures in paints and business-to-business (B2B) e-commerce for building materials.

Let’s hear it from the Chairman: Kumar Mangalam Birla, Chairman of Aditya Birla Group, describes the move as a strategic portfolio choice to tap into new growth opportunities and expand their presence in the Indian consumer landscape.

The venture aims to cater to discerning consumers seeking design-led, bespoke, and high-quality jewelry, capitalizing on Aditya Birla Group’s expertise in lifestyle retail and understanding consumer preferences.

For feedback and suggestions, write to us at [e-mail]