Bluestar launches a comprehensive range of affordable ACs; stock zooms ~1%

15 Mar 2022 , 10:30 AM

Blue Star Ltd., India’s leading air conditioning brand, today unveiled its range of ‘affordable yet-best-in-class differentiated’ split ACs, for this summer season. Overall, the Company has launched nearly 50 models across the spectrum of the inverter, fixed speed, and Window AC.

The Company’s strategic repositioning as a mass premium brand began in 2020, with the roll-out of a range of affordable split ACs to cater to price-sensitive consumers and first-time buyers, especially in Tier 3, 4, and 5 markets.

Since the Company’s foray into the residential ACs segment in 2011, Blue Star has grown from strength to strength in this segment, outperforming the industry year after year and is targeting a market share of 14% in 2022.

Speaking to the Press at a conference held in Chennai, B Thiagarajan, Managing Director, Blue Star Limited, said, “We continue to diligently curate our product and price mix to cater to the entire spectrum of residential ACs market. With our constant focus on R&D and manufacturing, we are confident of rolling-out products offering immense value for money.

He added, “A staunch believer in Aatmanirbhar Bharat, we had already expanded our indigenous manufacturing in Himachal Pradesh; and are further scaling up our manufacturing operations by setting up a new world-class manufacturing plant at Sri City backed by the PLI scheme by the Government of India. With the fading of the acute phase of the pandemic and the likely pent-up demand for ACs this season, we are highly optimistic about the prospects, and are looking forward to a great summer!”

Blue Star Ltd is currently trading at Rs987.25 up by Rs4.7 or 0.48% from its previous closing of Rs982.55 on the BSE. The scrip opened at Rs998.35 and has touched today’s high and low of Rs998.35 and Rs977.15 respectively.