Dabur plans to establish greenfield facility in South India for ₹135 crore

1 Feb 2024 , 12:30 PM

Dabur said on Wednesday that it will invest ₹135 crore to establish a new manufacturing site in south India. Dabur India said in a statement that the facility would produce a variety of Dabur’s Ayurvedic Healthcare, personal care, and home care products, including Dabur Honey, Dabur Red Paste, and Odonil air fresheners. 

The board of the indigenous FMCG and Ayurvedic goods producer met on Wednesday and ‘approved an investment of ₹135 crore’ for the establishment of a greenfield plant in south India, the company said.

Our company has grown in south India and now accounts for 18-20% of Dabur’s domestic sales. Dabur India CEO Mohit Malhotra stated, ‘With south India’s contribution increasing, we have decided to establish a new manufacturing facility there to better cater to local demand.’

This will be the company’s 14th domestic manufacturing site, with brands like Dabur Amla, Dabur Vatika, and juice brand Real.

This is not only a chance to create new employment in the region, but it also allows us to extend our production capacity and address the rising demand for Dabur goods in south India,’ he said.

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