17 Jun 2022 , 11:36 AM
The tool will greatly help D2C companies expand in two ways. For starters, faster delivery – in a matter of hours — improves the consumer experience and, as a result, brand loyalty. Secondly, shorter delivery times minimize return rates, increasing brand profitability.
Ajith Pai, Chief Operations Officer, Delhivery, commented on the announcement, “We consistently innovate with technology-led solutions. This solution will enable D2C brands to use our technology and supply chain capabilities to cater to the evolving needs of their consumers.”
Delhivery will partner with brands and pick out fast-moving SKUs, which will be stocked in warehouses within the city, close to the end consumer.
When a customer places an order on the brand’s website, Delhivery’s technology will display the most popular SKUs that are available for “guaranteed” same-day delivery. As soon as the order is placed, Delhivery’s technology will route it to the nearest in-city warehouse.
The company will deliver Orders received as late as 3 pm on the same day.
At around 11.40 AM, Delhivery’s counter was trading at Rs485.75, down by 1.43% against its previous close of Rs492.55 on NSE. It opened at Rs480 and hit intraday high and low of Rs491.15 and Rs480 respectively, so far.
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