Garment Mantra initiates a business model encouraging women to make them -ATMANIRBHARâ€

21 Jan 2022 , 01:26 PM

Garment Mantra Lifestyle Limited informed the exchanges about its initiative to incorporate a business model encouraging women to make them self-reliant “ATMANIRBHAR”.

The company strongly believes that women are the shaping pillars of society and when they are empowered, the economy strengthens. We can quote multiple instances where women-led businesses are thriving and achieved notable milestones. Ministry of Micro, Small, and
Medium Enterprises (MSMEs) is empowering women entrepreneurs through its unmatched initiatives to spark talent in women and help them build their own identity, said the company in its filing.

GMLL is committed to supporting aspiring women to set up micro and small ventures by offering them incentives to boost the commercial viability of the business as part of their business strategy. The company will provide support to these household women to start their businesses without any capital commitment and set targets. GMLL is soon going to launch a very simplified feature in their B2B “POORTI” web application and support and monitor this initiative. The company has already begun setting up integrated facilities in Surat and Raipur to support women in these regions.

“The company always has the ideology to set precedents and contributing to the society by making various initiatives and belief that every woman can be an entrepreneur and this is the primary reason company makes business policies to support its initiatives through “Price Mantra” where the company encourages women in every center irrespective of the demographics to begin their entrepreneurial journey,” commented Mr. Prem Aggarwal, Chairman & Managing Director, Garment Mantra Lifestyle said, on the milestone achieved.

The growth of female-owned businesses is spectacular even though it represents a small portion of the overall businesses for now.

Garment Mantra is a company primarily focused on catering to the fashion & lifestyle aspirations of the Mass Indian population. The company’s promoters are highly experienced professionals with over 3 decades of experience in their relevant fields. The company operates 3 garment divisions. The company’s range of products consists of over 5000 products and mainly targets mass customers, domestic customers weighing 70% of the total customer base.
 It is currently trading at Rs 179.50 against its previous closing price of Rs 186.55, down by Rs 7.08 or 3.78%.