Despite a challenging market environment, the Gillette India witnessed an improvement on account of strong brand fundamentals, strength of product portfolio and improved retail execution. Both the Grooming and Oral Care businesses recorded high single digit growth ahead of their categories. Profit after tax grew during the quarter as a result of higher commodity costs and base effect of the lower advertising and promotion investments in the same quarter year ago due to the pandemic.
Gillette India has also commenced marketing and selling of Braun in India. Braun, a subsidiary of Procter & Gamble was founded in Germany in 1921 and today is a major grooming brand, along with Gillette. The addition of Braun has added a product range of both male and female grooming products like electric shavers, trimmers epilators, Intense Pulse Light (IPL) hair removal devices, skin and hair care devices to the companys existing portfolio. Gillette line for men in India to caters to their shaving, trimming and beard care needs.
Madhusudan Gopalan, the managing director (MD) of Gillette India, said, In a challenging market environment, we recorded strong sales growth during the quarter. With our continued focus on improving productivity, we were able to minimize the impact of high commodity cost inflation. We will continue to leverage advertising and promotion analytics, the strength of our product mix and drive supply chain efficiencies to improve productivity. Our strategy of driving superiority, improving productivity enabled by the strength of our organization and culture has enabled us to deliver strong results consistently and we will continue to focus on them to deliver balanced growth. In line with our strategy, we have also strengthened our grooming product portfolio with the additions of Braun and King C Gillette products to delight Indian consumers with superior grooming experience.
The board has declared an interim dividend of Rs 33 on every equity share of Rs 10. The record date for the dividend will be 10 February 2022.
Gillette India is one of Indias well-known FMCG companies that has some of the worlds leading brands Gillette and Oral B.
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