GRM Overseas elevates Sanjeev Dar as CEO, appoints Dinesh Chhatra as COO for its subsidiary GRM Foodkraft

27 Apr 2022 , 03:32 PM

GRM Overseas Limited, one of India’s leading basmati rice exporters and a growing consumer staples player, has elevated the current COO Sanjeev Dar, a process oriented professional with multi-disciplinary experience of over 30 years, as the Chief Executive Officer (CEO), and, appointed Dinesh Chhatra, a seasoned professional having over 25 years of experience in the food & grain industry, as the Chief Operating Officer (COO), of its subsidiary “GRM Foodkraft Private Limited” with effect from April 27, 2022.

Elevation of Sanjeev Dar from COO position to Chief Executive Officer (CEO).
Dar has a Post Graduate in Executive Management Programme from SP Jain Institute of Management & Research, Mumbai and a Bachelor of Agriculture Science from Himachal Pradesh Krishi Vishwa Vidyalaya, Palampur (H.P). He is an Innovative marketer and an enterprising business leader who identifies high yield market opportunity, builds top performing teams, and cultivates long-term customer relationships that manifest in revenue, market share & profit.

Dar was earlier associated with Tata Chemicals Limited, a major FMCG player as Head — National Sales for about 16 years and as a CEO with Asquare Foods and Beverage Private Limited for 4 years. As CEO, Mr. Sanjeev Dar will look after the entire value chain, overall planning, and implementation of business strategies, drive operational excellence with both productivity and performance improvement measures and brand building.

Appointment of Dinesh Chhatra as Chief Operating Officer (COO)

Chhatra is an MBA in Marketing from Sikkim Manipal University and holds Master of Commerce (M. Com) and Bachelor of Commerce (B. Com) degrees from P D Malviya Collage, Rajkot affiliated to Saurashtra University. During his illustrious career, he has successfully handled vital roles including supply chain management, brand development, building distribution network, procurement, and team management.

Sharing his views on this important development, Atul Garg, Managing Director, said: “The elevation of Sanjeev Dar as CEO and appointment of Mr. Dinesh Chhatra as COO for GRM Foodkraft have further strengthen our professional management team. With their industry knowledge, background, and sound leadership skills, we are optimistic that they can drive our domestic business and help in building our 10X brand which is already growing at a healthy pace.

We are confident that with the association of Dar and Chhatra, our domestic business can gain market share in new categories and help us in creating India’s largest and trusted standalone consumer staples brand.”

GRM Overseas ended at Rs537 apiece up by 4.15% on the BSE.