High sales propel car production, and automakers anticipate record holiday demand

26 Sep 2023 , 12:26 PM

As automakers Maruti Suzuki, Hyundai, Kia, Honda, Tata Motors, and Mahindra increase their inventory, workers in the automotive centres of Gurgaon-Manesar, Chennai, Pune, and Sanand are putting in longer hours and even working on the weekends.

To fulfill the 650,000-unit order book and prepare for anticipated record-breaking holiday season sales, automakers have increased output by up to 25%.

This holiday season, more than a million cars, sedans, and sports utility vehicles are expected to be sold, surpassing the 934,000 units sold in 2021 and the 892,000 units in 2022, according to the industry.

For between 30% and 35% of retail auto sales, the holiday season. In August, the industry sold 359,228 vehicles, setting a record.

To meet demand, Maruti Suzuki is optimizing manufacturing to release more of its top-selling models, including the Fronx, Brezza, and Ertiga.

Hyundai Motor, a competitor in South Korea, has raised its annual manufacturing capacity by up to 60,000 units and is aiming to speed up the delivery of its lineup of SUVs, with the most recent model, the Exter, garnering more than 76,000 reservations.

To ensure prompt deliveries of the recently unveiled SUV Elevate, Honda Cars has begun operating its plant on Saturdays.

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