Pine Labs' Buy Now, Pay Later service sees strong demand in smaller towns and cities

25 Oct 2022 , 09:35 AM

Pine Labs, a fintech unicorn, is intensifying its attempts to spread throughout India’s Tier-2 and Tier-3 cities and hinterlands.

During this holiday season, the company is seeing a strong demand for its Buy Now Pay Later (BNPL) services from the offline merchant sector.

This month, the company plans to conduct BNPL transactions worth Rs5,000 crore, as an increasing number of clients in small towns purchase things from physical businesses using EMI (equated monthly installment).

These include items like cellphones, wearable technology, big-screen televisions, huge appliances, and washing machines. Fashion, clothing, and leisure products are among other categories where they are in extremely high demand.

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