Procter -; Gamble India sets up Rs200 crore tech-focused fund

2 Nov 2022 , 08:35 AM

Procter & Gamble (P&G) India, a maker of Whisper sanitary napkins and Tide detergent, announced on Tuesday that it has established a Rs 200 crore fund to invest in technology-driven corporate problem-solving strategies.

The P&G Technovate Fund aims to use innovation and technology to address business difficulties. This will include methods for promoting innovation across supply chain, go-to-market, consumer research, and brand recognition and building.

The corporation said that this was in keeping with the government’s plan to spearhead the digital transformation. P&G said the fund is in addition to the Rs1,300 crores it has invested over the last four years.

We believe that by forming collaborations with cutting-edge and sustainable solutions, we have been able to create value for our customers, partners, and communities, according to LV Vaidyanathan, chief executive of P&G India. He stated that the fund would work with outside, technology-focused partners.

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