PVR and Inox Launch 'Movie Passport' to Boost Smaller Films in Theatres

16 Oct 2023 , 02:34 PM

PVR and Inox, leading multiplex operators, introduce ‘Movie Passport’ to boost smaller film footfall in theaters, aiming to mitigate uncertainties in box office performance for medium and small-scale films. The initiative seeks to popularize small and medium films, reduce pricing friction, and enhance audience engagement by encouraging more frequent visits to cinemas, aiming for 5-6 visits a month.

Gautam Dutta, Co-CEO of PVR INOX, highlights the success on National Cinema Day, where reduced pricing friction led to 12.5 lakh people viewing smaller films. The rollout begins with 20,000-25,000 passports, with plans to evaluate consumption patterns and potentially expand the offering to a larger audience base.

Elara Capital notes a decline in the success frequency of medium-budget films post-pandemic due to content nature and audience preferences for compelling and worthwhile experiences. The note indicates that smaller Hindi films with budgets have shown success in collections exceeding Rs 100 crore since February 2022, compared to 13 films in the pre-COVID era (FY19-20). This trend is expected to persist. However, a slight change in box office collections for smaller films can significantly improve occupancy levels in theaters.

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