Shiprocket to pay $200 million for Pickrr, backed by Zomato

15 Jun 2022 , 11:10 AM

Shiprocket, a logistics tech firm financed by Zomato, has agreed to buy a controlling position in Pickrr for an estimated $200 million in cash, stock, and earn-out. In a Series E financing headed by Zomato and Singapore’s government wealth fund Temasek, Shiprocket raised $185 million last year.

“With the consolidation, various enablers and suppliers will be able to support the ever-growing digital store community through a single portal.” Shiprocket stated, “It aspires to strengthen its position as the top D2C enablement operating system.”

The companies will provide D2C businesses with a full-stack logistics and fulfillment platform that includes, among other things, same-day and next-day shipping, quick fulfillment, quick check-out, easy returns, and cross-border shipping.

Through the hundreds of integrations, it has with various companies, the unified platform will include shipping partners, warehousing providers, shopping carts, marketplaces, ERP systems, payment players, identity and credit information providers, and many more.

Shiprocket was founded in 2017 as a DIY technology stack aimed towards social sellers and small businesses. Pickrr, on the other hand, has been developing an operation-plus-technology package for larger brands and businesses since 2018.