TCS helps Stellantis transform customer experience using Salesforce platform

4 Apr 2022 , 12:29 PM

Tata Consultancy Services has helped Stellantis, a world-leading automaker and mobility provider, transform the customer experience journey with a more streamlined and personalized sales and service experience across channels.

The automaker, whose brands include Fiat, Jeep, RAM, Peugeot, and Citro?n, wanted to modernize its legacy customer relationship management applications that needed the flexibility to respond to changing business models. Stellantis chose TCS as its strategic partner to drive this transformation and reimagine customer engagement using the Salesforce platform.

TCS helped more than 1,000 dealers in Brazil and Argentina migrate from the old CRM platform that supported customer care processes to an omnichannel platform based on Salesforce, using its contextual knowledge and experience gained over similar successful customer care and recall outreach transformations, carried out for Stellantis in North America and Europe. The platform reimagines the 360-degree customer experience journey and provides insights about each customers needs, recurrence, and history.

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