Thomas Cook India -; SOTC partner with Emirates Holiday to offer premium packages; Stock climbs 3%

21 Apr 2022 , 10:45 AM

Thomas Cook (India) Limited, India’s leading omnichannel travel services company and its Group Company, SOTC Travel, have been appointed Preferred Sales Agents (PSA) for the Indian market by Emirates Holidays, the tour operating arm of Emirates Airlines. With a strong focus on India – one of the fastest growing markets for outbound travel, the partnership intends to target India’s Leisure, Business and B-Leisure segments with an attractive portfolio of both ready-to-book and personalised air-inclusive holidays across Emirates’ global network of more than 120 destinations.

Thomas Cook & SOTC’s strategic omnichannel model offers extensive touchpoints to customers: India’s largest retail holiday network and B2B distribution (across its owned stores, Partner franchise outlets and Preferred Sales Agents) coupled with the Companies’ website and call centres.

Customers and Agent Partners booking an Emirates Holidays with Thomas Cook India and SOTC can enjoy Emirates’ world-class flight services, including the airline’s award-winning entertainment and regionallyinspired cuisine with all Emirates Holidays bookings. Further, customers can avail complimentary meet and greet service at Dubai International Airport (for Dubai destination) as well as 20% bonus Emirates Skywards miles for their bookings. Customers can also enjoy additional benefits such as complimentary upgrades on meal and room plans during their journey.

Rajeev Kale, President & Country Head — Holidays, MICE, Visa, Thomas Cook (India) Limited said, “Being appointed the Preferred Sales Agents (PSA) for Emirates Holidays in India is a special win for us. This partnership reflects the confidence of Emirates Holidays in our leadership brands, the strength of our consumer base and our extensive reach across B2C and B2B segments, pan India.

With India positioned as one of the fastest growing outbound travel markets, the announcement of our partnership is perfectly timed: the reopening of India’s skies ushering in revival and growth of tourism.”

At around 10:49 AM, Thomas Cook (India) was trading at Rs83.90 apiece up by Rs2.75 or 3.39% on the BSE.