The New Breed of Travellers: Brands Learning to Woo Women Travellers by Solving their Problems

The New Breed of Travellers: Brands Learning to Woo Women Travellers by Solving their Problems

April 05, 2016 8:45 IST | Business Wire
Business Wire India
Women, today, are leading from the front in all aspects of life. Right from taking up top positions in big international corporate houses to supporting their families as the sole bread earner, this growing influence of the fairer sex has given rise to a new Age of Women. Businesses across the world have realized this, and have capitalized by launching products which help fulfill their desires and wants. Right from getting a personalized home care to an extra helping hand at special times like parties and dedicated stylists, services have transformed themselves to suit the needs of these independent, strong-willed women.
But one category has always been little skeptical to update its functioning to align itself with this ascension – Travel. This holds especially true in India, wheretravel has always been a man’s thing. This, in a day and age where women around the world are travelling with friends and at times even solo to fulfill their desires to visit and experience places.
TravelTriangle – during their research and market understanding – realized this latent need and went ahead to develop systems which help a woman traveler visit the places she desires. Speaking about the research, Rohit Garhwal, AVP Sales – Weekend Getaway Experiments, said, “There are so many issues on a ground level as far as women travel is concerned, and they are beyond the normal concerns of ‘what kind of hotels’ to ‘what kind of place they will eat’. In case of women, we realized that proper Hygiene goes a long way in creating an impact. Clean washrooms during the trip, right amount of stoppages while travelling, and security and safety are amongst the most critical buckets.
We at TravelTriangle solve this by ensuring that our Weekend Trips are created with proper number of stoppages, and that these stops happen at right locations. Secondly, for us, safety is a very critical issue.
Some basic flow we are now solving at TravelTriangle:
S No. Safety Hygiene
1 Ensures Bus Driver - Conductor details are verified and checked Proper Stoppages at regular intervals
2 Ensures ID- of all the fellow passengers are taken before the Trip begins Route plan shared and verified that Cleanliness etc is checked
3 Seating Arrangement with priority seating for Girls/Woman Pre- Checking of all place/ Hotels/ Resorts to ensure everything is clean
4 Pre- Planned Room Allotment with clusters of Woman/girls banded together  
5 Security at Points for Women Only Trips  
6 Metro Station/Cab Drop in case the Trip gets Late  
This is an ideal state and we are constantly striving to ensure that we create a most secured and joyous holidaying experience for the ladies. Also, we have a very well defined company policy for solving the grievances.’
Speaking on the same, Rohit added- “We are obsessed about our customer feedback and we take it very seriously. Even a single mistake can lead to heavy losses to partners, and even teams.” This dedication to deliver quality is the reason TravelTriangle has received 94.56% positive response since its inception.
Highlighting the same, a leading publication recently did a story with a journalist travelling to Rishikesh for an All Women Trip. The journalist in question was super excited about the problem TravelTriangle is solving.
Multiple women travelers were spoken to during the trip. Such as the twenty-six-year-old Fatma, who said that such trips are less expensive and gives trippers like her an opportune time to not only go out with her gang but also socialize offline. “During workdays, it becomes difficult to take out time to socialize in person and we end up relying on social networking sites like Facebook and Twitter. But going with your girl gang or meeting others who share a similar outlook towards life is not only fun but helps build contacts as well.”
In this highly fragmented and desire-centered market where woman are the real decision makers, getting them to say yes is a very challenging task, one that TravelTriangle has accomplished to their approval.
About TravelTriangle
Established in October 2011, TravelTriangle is India’s first full stack holiday marketplace with a team of 260 people, an amazing product and a bouquet of 600+ expert agents across the globe. Based out of Noida, Uttar Pradesh, the company is the brainchild of three IIT alumni – Sankalp Agarwal (IIT Kharagpur), Sanchit Garg (IIT Bombay) and Prabhat Gupta (IIT Guwahati) – who wanted to connect travellers with safe, reliable, local and verified holiday planners in various destinations around the world. The USP of the company, undoubtedly, is its personalized approach, intelligent product and reliable fulfilment. The company has served travellers from 60 countries & the happiness quotient is reflected in the 94% positive customer reviews.

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