OxiCash and Bookmyshow.com tie up to boost entertainment ticket sales in India

The association will offer easy transactional service to the customers who do not own credit, debit cards or net banking accounts and prefer using a cash based payment mechanism to purchase their entertainment tickets online.

Dec 15, 2010 11:12 IST India Infoline News Service

Oxigen Services India Pvt. Ltd, an IT-enabled multi- services platform and distributor of Recharges, Prepaid subscriptions and Bill payments, today announced a tie-up with Bookmyshow.com, India's premiere E-commerce provider, a one stop shop for entertainment ticketing. 


The association will offer easy transactional service to the customers who do not own credit, debit cards or net banking accounts and prefer using a cash based payment mechanism to purchase their entertainment tickets online. This would be done by using a stored value OxiCash e-wallet or OxiCash Cards to make secure payments. Consumers will now be able to Pay for tickets for Movies, Plays, Concerts & Live Events using OxiCash e-wallets and OxiCash cards.


Announcing the tie up, Pramod Saxena, Chairman & Managing Director of Oxigen Services India Pvt. Ltd. said, “With this tie up our customers, specially Movie & Theatre goers, will have the unique advantage of buying confirmed tickets at any of the Oxigen’s web enabled retail touch points, or directly by using their OxiCash Wallet/ Cash Cards. 


We see huge potential for growth in Entertainment Retailing. The association with BookMyShow reiterates our commitment of leveraging the platform of e-commerce and technology to bring futuristic, value-added services to the customer’s doorstep.”


Speaking on the tie up, Ashish Hemrajani, Founder-CEO, Bigtree Entertainment said, “BMS is constantly looking at providing innovative ticketing options and extended reach and accessibility to BMS customers and partners. This association with Oxigen adds a lot of value for both the establishments as well as customers, who will now have, “Anytime, Anywhere” availability of Entertainment tickets.”

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