Mumbai witnessed the biggest pop up “Vikhroli Skin”

Distinct collections of art, fashion, technology, musical performances, and talks culminated India’s largest POP-up event all in a day

Dec 17, 2013 12:12 IST India Infoline News Service

Re-defining the term Pop-Up events, Godrej India Culture Lab has written its name in stone by organising India’s largest, most distinguished and vivacious Vikhroli Skin event on Saturday, in Mumbai. As a successor to last year’s Museum of Memories event organised by the Godrej India Culture Lab, “Vikhroli Skin” was twice as big, as it witnessed the fascinating work of 100 artists showcasing their unique talent in the form art, music, fashion, science and technology all present under roof in a 200 thousand square feet warehouse.

The event witnessed spectacular paintings from the Anjali Purohit, who
displayed a series of paintings featuring chawls and mills, a team of three artists from the Inner City Group showcased images from Mumbai’s hidden localities, while Rahul Inamdar created India’s largest walk through 3D mural welcoming guests at the entrance. The event created many records in terms of the size and kinds of the art that was showcased.

Hijra activist Laxmi Narayan Tripathi gave a talk on ‘Living as a Transgender’ and Adhuna Bhabhani Akhtar presented a hair picture story. Designer Karishma Shahani created India’s largest handbag, sculptor Jayaram Gopale showcased a 50 foot long sculpture, Grandmother design created live art on an actual taxi, while artist Aditi Kulkarni presented a spellbinding interactive motion based art experience for all visitors. Iconic artist Shilpa Gupta made special baloon giveaways – with feminist messages printed on them to different visitors.

Speaking on this occasion, Parmesh Shahani, Head – Godrej India Culture Lab, said, “We are extremely gratified with the response we have received for Vikhroli Skin. It was our endeavour to organise a POP-Up event larger and more magnificent then our last effort. Vikhroli Skin has brought together a wonderful mix of people, ideas, thoughts and celebrations which is an intrinsic USP of the Godrej India Culture Lab.”

The one day Pop-Up event also packed in some great treats for fashion lovers as a large fashion installation curated by celebrity stylist Pearl Shah brought together India’s leading fashion designers including Abraham and Thakore, Pero and Rahul Mishra to celebrate Indian handlooms. The technology displays provided a glimpse into the future and included India’s first indigenous 3D printer- the Brahma3, and another 3D prism that can be controlled by hand gestures made by the innovative students from KJ Somaiya institute.

Vikhroli Skin also set the pulse racing with foot tapping performances of beatboxing by Voctronica, another band performance by Pais and the Petticoats and a special Pop-up Mahindra Blues Festival featuring Overdrive. In addition to this visitors grooved to sufi music, watched lavni performances and witnessed Japanese pop while listening to the best of Indian poetry.

Live interactions and free activities such as free mehendi tattoos, a special mini-soap factory installed by Godrej R&D center where one could make their your own soap, “washing machine lassi” by Godrej Appliances, tea interventions by Radhika’s Fine Teas, post-card making, and lots more kept visitors on their toes. The event also hosted a mini-museum of Vikhroli curated by Godrej Archives that represented how Vikhroli has evolved over the years.

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