Mark Zucherman, Sr. Product Manager, Zebra Technologies

"India is emerging as one of fastest growing markets for smart cards, with a market valuation projected to reach $1 billion by 2015."

Oct 10, 2014 07:10 IST India Infoline News Service

Mark Zucherman, Sr. Product Manager, Zebra Technologies
Mark Zucherman, Sr. Product Manager, Zebra Technologies holds a BSIE from Cal Poly, San Luis Obispo and a Masters of Engineering from UCLA. Mark brings over 20 years of business development and product management experience in the formation and execution of business plans and strategies for Enterprise Software, Network, and Security Related products leading to successful product introductions and revenue generation. Prior to Zebra Mark had 15 years of experience with Hewlett Packard in several Product, Marketing and Business Development Management roles along with extensive experience with several venture capitalists (VC) backed startup and new software ventures.
Zebra Technologies Corporation offers an extensive portfolio of visibility solutions incorporating barcode, RFID and location systems, which transforms the physical elements of a business into the digital. This transformation creates a transparent picture of an organization’s value chain by helping customers know in real time the location, motion and state of assets, people and transactions throughout their operations. We call this Zebra’s Visible Value Chain. It is how we bring Internet of Things (IoT) solutions to organizations demanding greater efficiencies, productivity and customer satisfaction. With this level of visibility, our customers are able to make smarter decisions based on meaningful data.
Zebra designs, manufactures and sells printing devices, including barcode, receipt, card, kiosk and RFID printers, which print variable information on demand at the point of issuance. Zebra also offers a wide range of scalable Real-Time Locating Systems (RTLS), which are used to generate accurate information about the physical location, movement and status of assets.
Replying to Yash Ved of IIFL, Mark Zucherman says, “India is emerging as one of fastest growing markets for smart cards, with a market valuation projected to reach $1 billion by 2015.”
What is the India opportunity for Smart cards?
India is emerging as one of fastest growing markets for smart cards, with a market valuation projected to reach $1 billion by 2015. The continued growth in the smart card market in India can be attributed to government projects like the Rashtriya Swasthya Bima Yojana, Public distribution system, driving license, vehicle registration, financial inclusion, toll collection, metro rail projects et cetera.
With a population of over 1.2 billion people, the ability to track all assets and transactions occurring across India is a real challenge. Through automatic identification and data-capture (AIDC) technologies like smart cards, we can provide a digital voice to every individual and asset in the country, bringing them together in a network of data that can help improve processes nationwide, whilst also increasing accuracy with things like national ID registration.
Apart from government-initiated projects, the education, retail, BFSI sectors in particular also show significant potential for smart cards, through uses cases like access control (identification cards), loyalty programs (loyalty / gift cards), and transaction tracking (credit cards) for example.
Brief us about the introduction of ZT400 Series?
The ZT400 series is Zebra’s latest mid-range printer offering that will replace all ZM series printers. As enterprises gradually shift towards a distributed printing model, access to IT support may not be readily available at all locations where the business operates in, leading to concerns in obtaining solutions that are not only secure but easy-to-use as well.
The ZT400 series was created in response to these changes in needs of end-users. With added enhancements like its Link-OS environment capabilities and its easy-to-use interface, the ZT400 series greatly decreases the need for technical know-how on the end-user’s part, thus resolving multiple customer pain points in device management, lack of flexibility, operational downtime, and system integration.
Additional benefits of the ZT400 printers include an extensive range of connectivity options, and advancements to the print speed and quality. With greater application flexibility and increased efficiency, the ZT400 printer affords businesses greater control over their assets, people and transactions, and better end-to-end visibility. This assurance of quality, coupled with their rugged durability for long-lasting performance, makes the ZT400 series printers ideal for deployment in manufacturing, transportation & logistics, healthcare, and retail industries.
What are your plans for India market?
The sheer size of India’s population has made the ability to track and trace crucial, especially in relevance to the various card projects and government-led initiatives to enable accurate identification and allocation of secure benefits and privileges to all individuals.
Additionally, the government has also been advocating the use of more automated and cashless transactions, emphasizing the need for instant issuance of smart cards, and technologies that enable a mobile workforce and the Internet of Things.
In all these, Zebra remains committed to innovating and striving to bring complete end-to-end solutions to our customers – solutions that enhance Enterprise Asset Intelligence and enable our customers to make smarter business decisions.
What is your revenue mix?
Asia Pacific represents about 15% of our total sales. Our customers in the region include leading manufacturers, as well as a growing number of customers in retail, healthcare and transportation & logistics. The diversity of our business helped Zebra achieve record sales of $1.038 billion in 2013.
Brief us about your Financials? 
As of 28 June 2014, Zebra recorded a gross profit of US$142,169,000, and by the end of Quarter 2, accomplished record sales of US$288 million, up 14% compared to last year’s US$253 million. Asia Pacific also registered a strong Q2 with sales up 9% on broad strength across the region including a pick-up in large deal activity. In India, card printers are supporting board of registration activities.
For the quarter non-GAAP net income totalled $0.84 per share up from 35% from $0.62 per share for the second quarter of 2013. Quarterly adjusted EBITDA was $69.4 million or 24% of sales compared with $50.4 million or 20% of sales last year. For the second quarter, inventories increased $6.7 million from the first quarter.
What is your current employee strength? 
We have 2,500 employees in offices across 26 countries.

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