Dish TV skyrocketed 20% while DB Corp, Jagran Prakashan and TV18 Broadcast also spurted over 4% to drive the sector.
At around 1.00 pm, Nifty Media was trading at 1,750.40 up 62.85 points or 3.72%, hitting a high of 1,753.35 during intraday trade on Tuesday. BSE Sensex was up 0.11% and Nifty50 was up 0.26% amid extension in lockdowns in many states till the end of this month to limit Covid-19 cases.
DB Corp also lifted the performance of the sector by gaining 6.35% at Rs99.70 per piece. Jagran advanced 4.15% at Rs60.25 per piece while TV18 Broadcast was up over 4% at Rs41.40 per piece.
TV Today, Inox Leisure and PVR also gained around 3% each to outperform. ZEEL advanced over 2.3% while Network18 gained 1%. Sun TV also traded in the green in an all positive performance from the sector.