Nykaa launches 'Superstore' to partner with retailers in Gujarat

7 Apr 2022 , 10:41 AM

Nykaa, India’s leading on line lifestyle retail destination has recently launched “Superstore by Nykaa”- a tech-forward, direct-to-retail distribution business for the Indian retailer ecosystem. An intuitive and easy to use app, Superstore is available for retailers across India.

With Nykaa Superstore, retailers in Gujarat can access the entire range of beauty, personal care & wellness products on one single platform, at distributor prices. More importantly, it gives retailers the freedom to order 100% genuine products, as much and as often as they need, delivered to their doorstep. The transparency in pricing and offers, and easy returns make this a dependable channel to secure the most relevant products.

Superstore also helps retailers understand the popular products in their locality, check the latest offers and profit margin for each SKU and choose the quantity while purchasing. The app currently enables brands to run trade schemes for their SKUs as well and also offers credit facility to retailers.

Speaking about the launch, Vikas Gupta, CEO, Nykaa 828 said, “Superstore By Nykaa aims to serve the rising demand for beauty, personal care & wellness products in India through a user-friendly, single platform for retailers with valuable services such as credit, transparent profit margins, and fast doorstep deliveries. Staying true to the Nykaa promise of offering the best brands, trends and pricing, Superstore empowers retailers with access to an unparalleled catalogue of most relevant brands for their own customers.”

Leveraging the latest in technology, Superstore promises to help retailers stock the best selling categories, brands and sizes; reduce their inventory and working capital needs, and improve profitability. They can read ratings and reviews , see consumer trends, and access the latest innovations in the category, previously unavailable in physical retail.

At around 10:42 AM, FSN E-Commerce Ventures (Nykaa) was trading at Rs1,791.50 apiece up by Rs2.45 or 0.14% on the BSE.