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Nykaa to launch Actress Priyanka Chopra’s ‘Anomaly’ brand in India; stock adds ~1%

Anomaly, which launched exclusively on Nykaa on August 26, was founded on the belief that everyone should have access to exceptional hair care.

August 26, 2022 9:37 IST | India Infoline News Service
Anomaly, the creation of global celebrity Priyanka Chopra Jonas, makes its India premiere exclusively on Nykaa, the country's most considerable beauty and lifestyle dealer.

Anomaly was founded by actress, producer, activist, and author Priyanka Chopra Jonas in collaboration with global beauty incubator Maesa. With its clean, performance-driven formulas and eco-conscious packaging, Anomaly has disrupted the haircare aisles globally and now brings its powerful hair solutions to Priyanka's home country.

Anomaly, which launches exclusively on Nykaa on August 26, was founded on the belief that everyone should have access to exceptional hair care without sacrificing choice, affordability, or the environment.

Everything in the collection is gender neutral, starts at Rs750, and comes in bottles made of 100% plastic waste and eternally recyclable cans.

Anomaly is based on Chopra Jonas' idea that we are all unique as individuals, and our hair reflects that. Priyanka was inspired to put her passion for the environment into her company after adopting more sustainable decisions in her own life. Anomaly offers Indian customers options that empower them while being environmentally friendly.

With high-performance goods at reasonable prices, clean formulas, and environmentally friendly packaging.

Anomaly's mission is to be "accessible to all genders and hair types" through Nykaa's unrivaled e-commerce platform presence, extensive distribution of shop doors, and distribution through Nykaa's distribution channel, Nykaa Super Store.

At around 9.41 AM, Nykaa was trading at Rs1,379.35 up by Rs13.75 or 1.01% from its previous closing of Rs1,365.60 on the BSE. The scrip opened at Rs1,380 and touched intraday high and low of Rs1,383 and Rs1,372.20 respectively.

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