Over 60% indicate intent to visit UAE with Expo 2020 Dubai: Thomas Cook and SOTC survey

Over 85% respondents keen to travel between Oct–Dec 2021.

Oct 06, 2021 05:10 IST India Infoline News Service

Thomas Cook India and its Group Company SOTC Travel Ltd., have jointly surveyed over 2500 customers across India’s key metros like Delhi-NCR, Mumbai, Kolkata, Bengaluru, Chennai and mini-metros like Pune and Tier 2 & 3 source markets, including Jaipur, Lucknow, Madurai, Kochi, Indore, Cuttack, Nagpur, Ahmedabad and Surat.

The survey reveals insightful customer data, behaviour and travel trends with UAE (Dubai-Abu Dhabi) and Expo 2020 Dubai emerging as a clear driver of international demand for Q4 2021:
  • Significant Travel Desire: 85% of respondents keen to travel (77% International, 61% domestic)
  • Over 60% indicate clear intent to visit UAE with Expo 2020 Dubai topping the leader board of favourites; also cricket fixtures of IPL & T20
With re-opening of borders, vaccine acceptance/easing of restrictions, Indians are displaying strong travel appetite for UAE (Dubai & Abu Dhabi). Expo 2020 Dubai, starting October 1, 2021 and continuing up to March 31, 2022, has created a significant opportunity - with over 47% of respondents indicating keen interest to visit the event at least once this year.

Demand for Expo 2020 Dubai extends across a range of segments: Business Travellers (MNCs, India corporate houses, SMEs) & Trade Associations: 15% MICE Travellers: 25% Leisure Travellers (Families/ Extended families, Couples, Millennials, Seniors): 45% Education: 15%

Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, “Our survey highlights strong travel demand for the last quarter 2021, with 60% customers indicating UAE with Expo 2020 Dubai as their top preference; followed by the cricket fixtures of IPL/T20. The survey further reveals strong appeal across range of traveller segments – from India’s millennials, families, students, and business to our MICE corporate and across India’s metros as well as Tier 2-3 source markets.

For industry associations and businesses, Expo 2020 Dubai offers an invaluable platform for ideation, R&D, business and networking. MICE being a strong segment driver, we have designed unique programmes – tailor made and co-curated based on the interests of specific corporates across Insurance, Automobile, Pharma, e-Commerce, Start-ups & Trade Associations. We are also seeing interest in gala dinners and events at the Expo site itself.

In addition to Expo 2020, the exciting cricket fixtures of the T20 World Cup & IPL, have allowed us to combine the two opportunities with a compelling product for the India market.”

Thomas Cook (India) ended at Rs68.50 apiece down by Rs2.7 or 3.79% on the BSE.

Related Story

Open Free Demat Account (Rs699)
Open ZERO Brokerage Demat Account

  • 0

    Delivery Brokerage for Lifetime

  • 20

    Per order for Intraday, F&O, Currency & Commodity