Thomas Cook -; SOTC introduce exclusive vegetarian holidays to favorite summer locales

25 Mar 2022 , 03:54 PM

Thomas Cook (India) Limited - India’s leading omnichannel travel services company and its Group Company, SOTC Travel, have introduced a range of special vegetarian tours that combine the best of cuisine and cultural experiences to a range of favourite summer locales.

Thomas Cook and SOTC’s consumer survey indicates significant potential: With over 85% respondents keen to travel for the upcoming summer vacation, more than 60% prefer vegetarian meals on tour. To leverage this opportunity, the Companies have curated distinctive vegetarian tours that celebrate local delicacies like Kashmir’s signature Kashmiri saag, Nadru Yakhni - Lotus Stem Curry; Himachal’s Babru - black gram stuffed bread and Aktori - a traditional pahadi sweet; Ladakh’s Thukpa, Tingmo - Tibetan steamed buns; Sikkim’s Khapse - a Sherpa biscuit Bamboo shoot curry; Darjeeling’s Phambi — popular street snack; and Sri Lanka’s Kottu roti, Wambatu moju - eggplant pickle, polos — green jackfruit curry, and more.

The exclusive vegetarian food tours have been curated to include favourite summer locales of Kashmir, Himachal Pradesh, Ladakh, Sikkim, Darjeeling and Sri Lanka and are accompanied by the Companies’ experienced tour managers - bringing added comfort and reassurance to travellers.

Rajeev Kale, President & Country Head — Holidays, MICE, Visa, Thomas Cook (India) Limited said, “Indians love their food! And for vegetarians, vegetarian food especially during travel is critical. The significant and growing number of Indians preferring vegetarian food, offers us a strong opportunity and therefore we have designed exclusive vegetarian tours that incorporate the best of local specialities that are unique to the region

For example, we have incorporated much sought after delicacies like Kashmir’s Kahwa, Nadru Yakhni; Himachal’s Madra and Babru; Sri Lanka’s Kottu roti, Wambatu moju, etc. We have also included engaging and fun elements like outdoor, adventure and handpicked local experiences to make it a truly memorable holiday.

Additionally, our unique omnichannel network offers customers the convenience of selecting their preferred mode of contacting us: via our holiday app, virtual holiday store, website, call centre or extensive retail outlets pan India.”

Thomas Cook (India) ended at Rs66.20 apiece up by Rs0.7 or 1.07% on the BSE.