TVS Motor Company Announces Strategic Partnership with Alpinestars at TVS MotoSoul

11 Dec 2023 , 01:43 PM

TVS Motor Company partners with Italian motorsports safety equipment manufacturer Alpinestars in a strategic collaboration. The announcement comes during the third edition of TVS MotoSoul in Goa on December 8.

Alpinestars, with a rich history in motorsports, has been involved in Formula 1, NASCAR, MotoGP, World SBK, AMA Supercross, Motocross, MXGP, Dakar, and more.

In 2023, Alpinestars celebrates a successful year with partners winning all four major titles in the FIM Road Racing World Championship season.

TVS Motor Company’s second major partnership after joining hands with PETRONAS last year as the title partner of TVS Racing. TVS Racing Team was rebranded as PETRONAS TVS Racing Team following the previous collaboration.

As part of the event, TVS unveils seven custom builds based on their Apache RTR 310 and Ronin models. The collaboration with Alpinestars reinforces TVS Motor Company’s commitment to enhancing its presence in the motorsports arena.

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