Zensar’s Foolproof launches Infinity Conversion Rate Optimisation

The end-to-end digital offering helps businesses increase online revenue.

Jul 16, 2020 03:07 IST India Infoline News Service

Zensar Technologies
Zensar Technologies Limited announced Thursday that Foolproof has launched Infinity CRO, a conversion rate optimisation product focused on helping businesses improve their digital real estate, focus marketing spend and make significant returns on digital.

Infinity CRO brings together the end-to-end capability Foolproof have from qualitative research and insight, to behavioural science, visual design and front-end development across Zensar’s technology implementation, tooling, analytics and leading digital services partners.

Foolproof, a Zensar company, is an experience design company. They specialise in end-to-end digital product and service design for global brands.

Zensar Technologies trade ended at Rs137.15, up by Rs6.05 or 4.61% from its previous closing of Rs131.10 on the BSE.

The power of conversion rate optimisation has long been known in digital, however, Covid-19 has accelerated the shift online with new customer personas emerging, with different browsing behaviours making optimising today more important than ever before. When combined with a C-suite under pressure to cut cost whilst providing upticks in revenue Foolproof and Zensar have launched Infinity CRO to target customers’ need to optimise and improve their existing digital real estate.

“Covid-19 has accentuated the need to serve customers online quickly, easily and effectively. Infinity CRO has been devised with that in mind,” Sandeep Kishore, Chief Executive Officer and Managing Director, Zensar, said.

“Our customers are looking for ways to invest wisely that provide immediate returns whilst keeping them innovative and adaptable, the end-to-end nature of Infinity CRO offers this in a matter of weeks. The need for this service is here to stay as we see an increased reliance and focus on digital transactions, task completion and customer service,” Kishore added.

Commenting on this launch, Peter Ballard, Co-founder Foolproof and Head of Marketing EMEA, Zensar said, “Doubling down on conversion rate optimisation in today’s climate makes perfect sense for those looking to make the most out of their existing assets, while not solely relying on data and tools but also augmenting that with customer insight to create and implement innovative design solutions which will make businesses money.”

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