Affle's Singapore arm bags Data Protection Trustmark Certification by IMDA Singapore

14 Jun 2022 , 01:43 PM

Affle (India) Limited has announced that its wholly-owned Singapore subsidiary Affle International Pte. Ltd., has been awarded the Data Protection Trustmark (DPTM) Certification for a period of three years by the Infocomm Media Development Authority of Singapore (IMDA).

This was a result of an evaluation by TÜV SÜD PSB on various aspects of the company. by TÜV SÜD PSB is an independent assessment body appointed by IMDA.

The Data Protection Trustmark (DPTM) is a voluntary enterprise-wide certification based on Singapore’s Personal Data Protection Act (PDPA) and international best practices. Organizations prefer the certification to demonstrate accountable data protection practices, validate their data protection regime and comply with the Act, said media reports.

The framework consists of reasonable collection, use, and disclosure of data, appropriate measures for protection, retention and disposal of data, and many other aspects.

Commenting on the development, Anuj Khanna Sohum, the MD and CEO of Affle commented, “It is a major validation of our Affle’s 2.0 strategy powered best-in-class processes that go much beyond tech innovation towards the highest levels of data security, business integrity, scalability, and sustainability.

We at Affle, lay strong emphasis on users’ privacy & data protection through every phase of the engagement lifecycle and this certification makes us part of a selective group of companies that made it to the DPTM. It notably enhances our customers’ trust, builds greater strategic moat, fosters growth, and augments our global market position. We thank IMDA for their continued support.”

At around 1.51 PM, Affle India was trading at Rs975.45 down by Rs6.35 or 0.65% from its previous closing of Rs981.80 on the BSE.