iifl-logo-icon 1

Invest wise with Expert advice

By continuing, I accept the T&C and agree to receive communication on Whatsapp

sidebar image

Metro Brands, Nykaa, and Foot Locker Join Forces to Revolutionize India's Sneaker Market

30 Nov 2023 , 01:14 PM

Metro Brands’ shares surged nearly 9% to a new 52-week high of Rs 1,441, while FSN E-Commerce’s Nykaa stock rose over 3% to Rs 178.35 after announcing a strategic partnership with Foot Locker.

Foot Locker collaborates with Nykaa and Metro Brands to transform India’s sneaker segment, catering to the evolving needs of next-gen customers.

A long-term licensing agreement was signed between Foot Locker, Metro Brands Limited (MBL), and Nykaa Fashion, aiming to revolutionize the Indian sneaker market.

MBL gains exclusive rights to own and operate Foot Locker stores in India, while Nykaa Fashion becomes the exclusive e-commerce partner, operating Foot Locker’s India website.

Sneaker segment volume in India is projected to reach 66 million pairs by 2028, with rapid growth and a demand for unique designs.

Mary Dillon, President and CEO at Foot Locker, Inc., expresses excitement about the partnership’s potential to appeal to the growing Indian market.

The collaboration leverages Metro Brand’s store operational excellence, Nykaa Fashion’s digital capabilities, and Foot Locker’s global sneaker experience.

Adwaita Nayar, Co-Founder of Nykaa and CEO of Nykaa Fashion, highlights the aim to bring the world’s best sneaker brands to India with ease and platform comfort.

Nissan Joseph, CEO of Metro Brands, anticipates the partnership to revolutionize the sneaker market in India and enhance the retail experience.

For feedback and suggestions, write to us at editorial@iifl.com

Related Tags

  • business
  • Company news
  • Foot Locker
  • Metro
  • news
  • Nykaa
  • Sneaker
sidebar mobile


Read More
Knowledge Centerplus

Logo IIFL Customer Care Number
1860-267-3000 / 7039-050-000

Logo IIFL Securities Support WhatsApp Number
+91 9892691696

Download The App Now

Knowledge Centerplus

Follow us on


2024, IIFL Securities Ltd. All Rights Reserved

  • Prevent Unauthorized Transactions in your demat / trading account Update your Mobile Number/ email Id with your stock broker / Depository Participant. Receive information of your transactions directly from Exchanges on your mobile / email at the end of day and alerts on your registered mobile for all debits and other important transactions in your demat account directly from NSDL/ CDSL on the same day." - Issued in the interest of investors.
  • KYC is one time exercise while dealing in securities markets - once KYC is done through a SEBI registered intermediary (broker, DP, Mutual Fund etc.), you need not undergo the same process again when you approach another intermediary.
  • No need to issue cheques by investors while subscribing to IPO. Just write the bank account number and sign in the application form to authorise your bank to make payment in case of allotment. No worries for refund as the money remains in investor's account."

www.indiainfoline.com is part of the IIFL Group, a leading financial services player and a diversified NBFC. The site provides comprehensive and real time information on Indian corporates, sectors, financial markets and economy. On the site we feature industry and political leaders, entrepreneurs, and trend setters. The research, personal finance and market tutorial sections are widely followed by students, academia, corporates and investors among others.

  • 9 out of 10 individual traders in equity Futures and Options Segment, incurred net losses.
  • On an average, loss makers registered net trading loss close to Rs. 50,000.
  • Over and above the net trading losses incurred, loss makers expended an additional 28% of net trading losses as transaction costs.
  • Those making net trading profits, incurred between 15% to 50% of such profits as transaction cost.
Copyright © IIFL Securities Ltd. All rights Reserved.

Stock Broker SEBI Regn. No: INZ000164132, PMS SEBI Regn. No: INP000002213,IA SEBI Regn. No: INA000000623, SEBI RA Regn. No: INH000000248

We are ISO 27001:2013 Certified.

This Certificate Demonstrates That IIFL As An Organization Has Defined And Put In Place Best-Practice Information Security Processes.