OnePlus mulls boosting production in India with new investments

13 Jan 2023 , 12:01 PM

OnePlus is looking into new manufacturing investments in India, as the South Asian country remains its key growth market despite the global expansion.

OnePlus founder Pete Lau told ET that India would remain a key focus market for the Chinese handset brand and its product offerings.

OnePlus currently manufactures flagship devices in India, as well as mid-premium smartphones and smart TVs. It has already augmented into IT peripherals with the release of monitors and will soon release keyboards.

According to Navnit Nakra, CEO of OnePlus India, India is one of the Chinese handset maker’s largest markets worldwide, and the company is committed to long-term sustainable growth.

Nakra declined to provide specifics on the upcoming investments in local handset manufacturing. OnePlus has previously stated that it will invest Rs1,000 crore to expand its India R&D centre and Rs100 crore to expand its offline presence.

OnePlus was merged with its parent company, Oppo, in September 2021. Both companies have since merged their R&D operations in India, though OnePlus remains a separate brand in the country.

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