Sula Vineyards zooms ~5% as wine tourism logs record visitors in Christmas

28 Dec 2023 , 11:23 AM

Sula Vineyards Limited shares were trading about 5% higher at Rs 498 in early trade on December 28 after the firm revealed that its wine tourism business had over 5,000 clients on Christmas Eve, a record high.

During the festive weekend of December 23 to 25, the number of visitors increased noticeably, establishing records for single-day, two-day, and three-day attendance. During this time, almost 12,000 people visited Sula’s wine tourism facilities in Nashik and Bengaluru.

At around 10.58 AM, Sula Vineyards was trading 4.55% higher at Rs 497.20, against the previous close of Rs 475.55 on NSE.

Both the 24th and 25th of December broke the previous single-day revenue record of Rs 83 lakh established on August 13, 2023. With a new single-day high of Rs 85 lakh, December 24 took the top place. Records were also broken for the biggest single-day, two-day, and three-day revenue, with revenues totaling Rs 2.28 crore from December 23 to 25.

Tastings, a primary emphasis of Sula’s wine tourism, also established a record with over 5,300 individual tastings over the three days, a leap from the previous three-day record of 4,700 tastings, the firm stated in an exchange filing on December 27.

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