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Deep Rooted raises $12.5 million in funding

In the upcoming 12 months, the startup intends to proactively hire across marketing, technical, and business areas, strengthen its technological stack, and extend its operations to important cities in South India

September 23, 2022 9:35 IST | India Infoline News Service

Deep Rooted, a farm-to-consumer firm, has raised $12.5 million in funding from a group of previous investors, including Accel, Omnivore, and Mayfield, under the direction of IvyCap Ventures.

The Bengaluru-based startup, which currently has operations in Bengaluru, Hyderabad, and Chennai, plans to broaden its reach to include important South Indian cities, strengthen its technology stack, and actively hire across marketing, technology, and business functions over the course of the following year.

Avinash B. R., Gururaj Rao, Arvind Murali, and Santhosh Narasipura collaborated to cofound Deep Rooted in 2020.

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