MIR Spirits, the importer of premium spirits in India, announced the launch of its vodkas Russian Spirit and Kruto in Pune. An important market in the white spirits premium segment, Pune is the third market after the global launch of the brand in Mumbai and Goa in December 2013. The vodkas are now available in the US in addition to the India market.
Vodka in its purest form is enjoying a huge resurgence, with aficionados believing that drinking Vodka in its pure form is the best way to enjoy it. 15 times distilled Russian Spirit is a brand for the connoisseur and the Gold filtration ensures every sip is so divine, that it turns connoisseurs into worshippers. The best in its category, Kruto, is 9 times distilled and in addition to enjoying it in the pure form, does not need to be camouflaged in a cocktail. Patrons can finally enjoy the taste of Vodka in their mixes, making it the best option for even the most subtle infusions.
Crafted from the finest wheat grains from the ecologically pure Ukraine region - considered the best in the world, the distillation process involves and activates carbon filtration practice, which ensures the highest level of purity, desired pH balance and clarity of taste. Created from 300-year-old recipes in Ukraine, Mir Spirits has introduced to the market, the purest vodkas the world has experienced.
India is the 3rd largest liquor market in the world and one of the fastest growing markets in the world, on the back of demographics & economy. White Spirits is the fastest growing segment, with Vodka emerging as preferred liquor for the young audience and growth at over 25% per annum in the last few years. Pune is a lucrative market for premium vodka sales of the country.
Mir Spirits has strategically introduced Russian Spirit in the Super Premium category and Kruto in the Premium Vodka category. With the launch in Pune, MIR Spirits is set for a pan-India roll out by this year with an aim to capture a sizeable market share in the next two years.
Neha Kapadia, Director, MIR Spirits said, After a fantastic response in Mumbai and Goa, we are excited to introduce the art of drinking vodka to Pune. An ever-increasing appreciation for fine spirits has encouraged us to introduce to the market, the smoothest vodkas in their league. The premium positioning offers significant opportunities for retailers to encourage a trade up by consumers. We aim to capture a sizeable market in the white spirits sector in the next few years, and the Pune market is a crucial element in our plans to reach the discerning vodka consumer
Mahesh Chauhan, Founder Member, Salt Brand Solutions Pvt. Ltd., Marketing and Advertising Partners commented, Vodka is the most marketed and fastest growing spirits category in the country. Making a statement with a bold bottle design, we broke the conventions of the category where most brands opt to own a state of mind; our focus staying on the product. Mir Spirits aims to change the way the world sees, drinks and experiences vodkas and we aim to drive category growth by attracting new and existing Vodka consumers with a highly unique, premium offering.
- Russian Spirit is available in 750 ml and priced at Rs. 3500/-
- Kruto is available in 750 ml and priced at Rs. 1850/-
- Availability (Pune): Leading Liquor shops
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