Televisions are fast getting replaced with mobile phones and laptops

Titan Eyeplus’ ‘Screen Junkie’ poll reveals the nation’s viewing habits among India’s youth.

July 25, 2014 2:54 IST | India Infoline News Service
Indians admit they spend most of their time in front of Laptops and PCs as compared to TV, mobile and smartphones, according to a new survey conducted by Titan’s Eyewear Division. The ‘Screen Junkie Poll’ was conducted online amongst members of the Encircle database – Titan’s customer loyalty program, to understand the screen viewing habits of individuals and their family members across the country.

Individuals who spent most of their time in front of a digital screen were identified as‘Screen Junkies’ and the device they spent most time with was called ‘Screen Mates’.
S. Ravi Kant, CEO, Eyewear Division,Titan Company Ltd said, “At Titan Eyeplus it’s our constant endeavor to stay abreast with changes in consumer behavior".

"With an increasing trend of using multiple digital devices like laptops, mobiles, tablets in addition to the TV, we thought it would be interesting to deep dive into consumers screen viewing habits."

"The Screen Junkie survey is a first step in this direction and provides interesting insights on screen viewing habits of urban Indian consumers. The pattern of screen viewing has evolved over the years from being limited to television only to accessing multiple screens – TV, mobiles, tablets,” he says.

"As per the Screen Junkie poll, 28% of Indians are spending in excess of 8 hours per day in front of one screen or another during the week. Such prolonged exposure to digital screens directly affects eye health, hence making it imperative to use protective eyewear which can shield the eyes from harmful radiations from digital screens” says Ravi Kant.

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