iifl-logo

Invest wise with Expert advice

By continuing, I accept the T&C and agree to receive communication on Whatsapp

sidebar image

Bayer and WayCool join forces to empower smallholder farmers with comprehensive solutions

24 Feb 2023 , 01:21 PM

Bayer has entered into a Memorandum of Understanding as a strategic partner with WayCool, a food and agritech company, to deliver end-to-end holistic solutions to smallholder farmers in India.

Bayer is a worldwide corporation that excels in the life sciences, specializing in the fields of agriculture and healthcare.

The strategic collaboration aims to provide premium products and solutions to Indian farmers through a unified platform and personalized advice, with the goal of establishing and implementing a sustainable crop production model.

Smallholder farmers will be able to access timely crop advisory, transfer of good agricultural practices, and WayCool’s full stack services through Bayer’s Better Life Farming Centers and Farmer Producer Organizations.

The first is a phydigital platform that provides one-stop solutions; the second is the economic benefits of the Food Value Chain collaboration; and the third is the use of Bayer’s Better Life Farming Centers and Farmer Producer Organizations.

WayCool will also provide market connections to help smallholder farmers get better prices for their produce.

Outgrow, WayCool’s agricultural engagement division, will utilize a digital platform to offer farmers a range of services and solutions. 

Meanwhile, the on-the-ground network will be activated through WayCool’s Outgrow Network Partners across several states, including Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana, as well as Bayer’s Better Life Farming Centers situated throughout the country.

For feedback and suggestions, write to us at editorial@iifl.com

Related Tags

  • Bayer
  • Bayer Partnership
  • Farmer Solutions
  • Strategic Collaboration
  • WayCool
sidebar mobile

BLOGS AND PERSONAL FINANCE

Read More

Invest wise with Expert advice

By continuing, I accept the T&C and agree to receive communication on Whatsapp

Knowledge Center
Logo

Logo IIFL Customer Care Number
(Gold/NCD/NBFC/Insurance/NPS)
1860-267-3000 / 7039-050-000

Logo IIFL Capital Services Support WhatsApp Number
+91 9892691696

Download The App Now

appapp
Loading...

Follow us on

facebooktwitterrssyoutubeinstagramlinkedintelegram

2025, IIFL Capital Services Ltd. All Rights Reserved

ATTENTION INVESTORS

RISK DISCLOSURE ON DERIVATIVES

Copyright © IIFL Capital Services Limited (Formerly known as IIFL Securities Ltd). All rights Reserved.

IIFL Capital Services Limited - Stock Broker SEBI Regn. No: INZ000164132, PMS SEBI Regn. No: INP000002213,IA SEBI Regn. No: INA000000623, SEBI RA Regn. No: INH000000248
ARN NO : 47791 (AMFI Registered Mutual Fund Distributor)

ISO certification icon
We are ISO 27001:2013 Certified.

This Certificate Demonstrates That IIFL As An Organization Has Defined And Put In Place Best-Practice Information Security Processes.