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HCL Technologies unveils new brand positioning and logo 'HCLTech'

According to a statement from HCL Technologies, the company's new 'HCLTech' brand and logo will be at the center of its go-to-market strategy.

September 27, 2022 11:09 IST | India Infoline News Service
HCL Technologies, a leading provider of IT services, has unveiled its new brand design and logo, which aims to embrace a distinct global brand identity while remaining connected to the HCL Group.

According to a statement from HCL Technologies, the company's new 'HCLTech' brand and logo will be at the center of its go-to-market strategy and symbolise its distinctive range of services and solutions that supercharge digital transformation for organisations at scale.

As the firm approaches the $12 billion threshold in sales, chairman Roshni Nadar Malhotra hailed the news as a development for HCLTech to adopt a separate global brand identity while remaining connected to HCL Group.

'Find Your Spark' is the company's new employee value proposition (EVP). HCLTech's EVP highlights its commitment to helping both existing and prospective workers fulfill their professional potential and objectives, based on the broad concepts of opportunity, respect, and trusted employment.

At around 11.12 AM, HCL Technologies was trading at Rs909.65 up by 0.3% from its previous closing of Rs906.90 on the BSE. The scrip opened at Rs908.15 and touched intraday high and low of Rs920.90 and Rs908 respectively.

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