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Zee addresses CCI's anti-trust concerns regarding merger with Sony

According to BARC data for the current fiscal year (2023), the combined firm has a 36% market share of TV viewers in the Hindi GEC category and a 33% market share in Hindi film channels

September 02, 2022 7:30 IST | India Infoline News Service

To obtain approval from the Competition Commission of India (CCI) for the merger of its activities with Sony Entertainment, Zee Entertainment Enterprises wrote to the CCI. According to the company's most recent TV viewership figures, the combined company would have a smaller market share and not result in any power concentration.

Zee has provided information on TV viewing market share for the fiscal year ending in March 2022 as well as year-to-date information for the current fiscal year (FY23). According to the statistics utilized by the CCI to examine the Zee-Sony merger, shares of four merged channels have decreased during the financial year ending March 2021.

The combined firm has a 36% market share in the Hindi GEC segment and a 33% market share in Hindi cinema channels, according to data from the Broadcast Audience Research Council (BARC) for the current FY23. According to a representative from the business, the total TV viewership market share for the Marathi GEC is 26% and for the Bangla GEC, it is 38%.

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