Reliance Broadcast Network Limited announced that it's OOH division BIG Street has won a 5 year contract for the development of Delhi Metro Rail Corporation's high potential Line III. The DMRC manadate to RBNL includes OOH Media inventory on Line III covering 21 premium stations spread over 33.5 kms stretch of high potential areas covering both west and central Delhi and touching over a million commuters each day.
Speaking on this prestigious DMRC Line III mandate, Rabe. T. Iyer, Business Head, Out of Home, Experiential Marketing and Digital, Reliance Broadcast Network Ltd. said “Delhi, being one of our key focus markets, has seen some very strategic inventory acquisitions in the recent past.. We are securing inventory which guarantee optimal returns, while allowing us to innovate and bring in street furniture which is evolved and of international standards. Line III when combined with Line II; enable us to cover a significant portion of the customers out of home requirements in the capital.”
The DMRC Line III mandate to RBNL immediately follows its 22-year contract on a Build-Operate-Transfer (BOT) basis for street furniture makeover with the Municipal Corporation of Delhi (MCD) on Central Public Works Department (CPWD) roads close to Jawahar Lal Nehru stadium. RBNL’s BOT model will cover 6kms of high advertising demand locations comprising two high density roads of B. P. Marg to Lala Lajpat Rai Marg and the P. V. Hostel to Lodhi Road.
With a clear intention of completing the execution in time for the Commonwealth Games, RBNL has tied-up with Hong-Kong based Qumbet as a strategic business associate to deliver the MCD mandate. As part of the mandate, RBNL will be create a full-fledged public infrastructure ranging from public washrooms, information kiosks, police booths, information panels, free standing panels, benches, dustbins, tree guards and traffic booths. Qumbet, known for the state of the art delivery across the countries of Turkey, China, Romania and Korea, will design and customize unique street furniture backed with strong understanding of the local populace as well as the in-bound traveler for the CWG.