EaseMyTrip.com stated on Tuesday that it had acquired a 49 percent investment in Pflege Home Healthcare and a 30 percent stake in Rollins International, signalling a strategic move into the fast developing medical tourism market.
These purchases are consistent with EaseMyTrip’s objective to provide holistic travel solutions by including wellness and healthcare services, such as medical tourism, the business stated in a statement.
Pflege is a home healthcare provider based in Dubai.
Rollins International is present in India in the gluten-free, lactose-free, and allergen-free food and health supplement categories.
“With the growing demand for accessible, quality healthcare services, this acquisition was necessary to meet the evolving needs of travellers seeking wellness and medical solutions,” said Nishant Pitti, CEO and Co-founder of EaseMyTrip.
These acquisitions come at a time when medical tourism is seeing extraordinary growth in India and around the world.
The medical tourism business is currently valued at USD 7.69 billion and is predicted to reach USD 14.31 billion by 2029.
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