Kay Beauty ramps of its retail presence

13 May 2022 , 01:33 AM

Kay Beauty Indias first celebrity makeup brand by Indian Actor Katrina Kaif launched in partnership with the leading beauty destination- Nykaa now announces the expansion of its omnichannel footprint to 100 General Trade beauty stores and leading Modern Trade across the country Within a short span of two years the brand has successfully captured the hearts of customers on the Nykaa website app delivering to 1600 cities and available in over 90 Nykaa stores pan-India One of the top makeup brands on Nykaa Kay Beauty has significantly grown since its launch in 2019 while securing wide consumer appreciation for its premium offering of high-performing internationally sourced formulations Ramping up its retail presence for deeper market penetration across India Kay Beauty products are now available in general trade stores and modern trade formats such as Lifestyle The first phase of the retail expansion has witnessed Kay Beautys entry into beauty stores across Delhi Mumbai Bangalore Hyderabad Chennai Jaipur Chandigarh Amritsar Ludhiana and soon after in Lucknow Pune The national rollout of the General Modern Trade stores will ensure a robust market presence for the brand across the North South and West regions with a view for wider outreach Kay Beauty has made its mark on the Indian consumer with products that bridge the gap between glamour and care Built on the principle of MakeupThatKares each product has specific care ingredients to nourish the skin while at the same time delivering a long-wear high-performance finish The iconic brand which recently celebrated its second anniversary has built a strong community and following among consumers since its inception In its two-year journey the brand has initiated impactful conversations on its social media channel championing inclusivity and diversity while steadily growing its on line community that today stands at 600K followers