Mahindra Mahindra inaugurates state-of-the-art EV design studio at Banbury Oxfordshire

18 Aug 2022 , 01:33 AM

Mahindra Mahindra inaugurated its new design centre of excellence Mahindra Advanced Design Europe MADE which will serve as the conceptual hotbed for the companys portfolio of EV products Physically present at the heart of innovation MADE is located at the global automotive and EV hub of Banbury Oxfordshire Home to Oxford University this region is renowned for its high-end research and academic institutions Importantly Oxfordshire also offers access to new and emerging technologies like artificial intelligence autonomics advanced robotics etc that promise to shape the future of mobility The primary objective of MADE which forms part of the Mahindra Global Design Network that includes the Mahindra India Design Studio in Mumbai is to conceive and create all future Mahindra EVs and advanced vehicle concepts MADE is equipped with state-of-the-art design tools enabling it to handle end-to-end design activities including conceptualisation 3D digital and physical modelling Class-A surfacing digital visualisation and Human-Machine Interface HMI design It also incorporates a complete digital visualisation suite clay modelling studio VR digital modelling and digital as well as physical presentation areas