The Cello World stationery maker’s initial public offering (IPO) commences for subscription, securing Rs 567 crore from anchor investors before its launch. To subscribe to the IPO, click here.
Within the first two hours of the IPO opening, the issue garnered a 9% subscription rate. Notably, the retail portion received a 12% bid, while the HNI segment obtained a 15% subscription. Additionally, a portion allocated for a specific category secured a 14% subscription thus far.
Cello World is a prominent consumer product company in India, specializing in writing instruments and stationery, molded furniture, and consumer housewares. With over six decades of industry experience, the company operates 13 manufacturing units across five different locations in India. Their expansion plans include establishing a glass manufacturing unit in Rajasthan, equipped with European machinery for increased productivity and capacity. As of March 31, 2023, the company manages a diverse portfolio of 15,841 stock-keeping units (SKUs) and maintains a robust sales distribution team.

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