Bharti Airtel picks up strategic stake in startup ‘Lemnisk’

21 Dec 2022 , 12:39 PM

The telco said in a statement Tuesday that this acquisition will help it build a customer data platform (CDP) across its digital businesses, including ad-tech (Airtel Ads), digital marketplace (Airtel Thanks App), and digital entertainment (Wynk Music and Airtel Xstream).

The startup provides real-time marketing automation and a secure customer data platform (CDP) capable of orchestrating 1-to-1 personalization and cross-channel customer journeys at scale, increasing enterprise conversions, retention, and growth.

The two firms will collaborate to create the world’s largest CDP platform. Airtel also intends to make this service available to its enterprise customers via its network-integrated cloud platform as a service (CPaaS). It will give businesses the ability to create nimble, scalable, and omnichannel customer engagement.

Airtel Digital’s start-up accelerator program invests in early-stage start-ups developing technologies that add strategic value to Airtel’s business offerings.

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