Chip shortage may increase order backlog at Maruti Suzuki

6 Mar 2023 , 12:20 PM

Maruti Suzuki India is expecting shortage of semiconductor chips for a few more quarters which will lead to further order backlogs for certain models. 

As per the company official, it has an order backlog of around 3.69 lakhs with Ertiga leading the pack with close to 94,000 units; Grand Vitara at around 37,000 units; and Brezza with 61,500 units.

Maruti Suzuki India Senior Executive Officer (Marketing and Sales) Shashank Srivastava told PTI in an interaction that, ‘The semiconductor shortage still continues. Last quarter we lost 46,000 units due to this issue and this quarter also the problem continues for a few models.’

The company has been facing the issue since October 2022 and has suffered losses in Q3 of FY 2022-2023. 

He further added that it is difficult to predict exact timelines about when there will be normalcy in its supply to match the production capacity. Production of MSI’s Jimny and Fronx, will soon begin later in March in Gurugram and Gujarat.

He said that last year, the PV industry saw the sales of 30.7 lakh units. Hence, this time the sales are expected to boost by around 26 per cent this financial year.

As per latest reports, Maruti Suzuki’s Jimny, Fronx has near 35,000 bookings mark already. The SUVs will launch in April 2023.