EaseMyTrip, GO FIRST enter exclusive GSA for sales in Saudi Arabia

5 Dec 2022 , 12:45 PM

GO FIRST, previously GoAir has announced that it has signed an exclusive General Sales Agreement with EaseMyTrip, India’s largest online tech travel platform, to sell, promote, and market passenger tickets and other services to Saudi Arabian passengers beginning this month.

EaseMyTrip will expand the operations of GO FIRST by opening an independent branded office and representing the airlines in Dammam & Riyadh, Saudi Arabia, and other locations in an attempt to cater to the larger travel markets in order to establish a flourishing commercial relationship and expansive grip within one of the largest travel markets in Western Asia.

The three-year exclusive partnership agreement comes at an ideal time for both brands to expand and strengthen their service offerings in Saudi Arabia. EaseMyTrip’s broad reach, comprehensive marketing interventions, and local knowledge would assist GO FIRST in providing appropriate schemes for Saudi tourists and locals, enhancing their experience.

Furthermore, this association would require all other travel agents in the area to create a purchase circuit from EaseMyTrip when purchasing GO FIRST tickets from Saudi Arabia.

EaseMyTrip, which has been leveraged and profitable since its inception, provides ‘End to End’ travel solutions such as air tickets, hotel and vacation packages, rail and bus tickets, and ancillary value-added services.

At around 12.49 PM, EaseMyTrip was trading 4.90% lower at Rs61.15, against previous close of Rs64.30 on NSE. The counter hit intraday high and low of Rs65.30 and Rs59.60 respectively.

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