Food -; grocery delivery apps focusing on night delivery segment

15 Sep 2022 , 10:03 AM

Food and Grocery delivery apps are focusing more on the night delivery segment.

Swiggy Instamart, the grocery delivery division of the restaurant delivery and search aggregator, has expanded grocery delivery hours until the early hours, beginning with certain markets–a first for the sector.

“We’re open till 3 a.m. now… “Get all your 3 a.m. needs met,” Instamart advised customers in texts received over the weekend.

In the year leading up to June, the SoftBank-backed grocery service reported a 16-fold increase in orders, with Bengaluru, Mumbai, Hyderabad, and Chennai topping the list.

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