Fireside Ventures led an investment round in which Rs. 50 crore was raised for FS Life, formerly known as FableStreet. According to an FS Life release, several company entrepreneurs like Malika Sadani, the founder of The Moms Co.; Mehul Agarwal and Vikram Chopra, co-founders of Cars24; Ghazal Alagh, co-founder of MamaEarth; and others took part in the Pre-Series B round of funding.
FS LIFE is a collection of in-house businesses that cater to the fashion and lifestyle needs of contemporary Indian women.
Ayushi Gudwani founded FableStreet, a high-end Western clothing business, in September 2016. Since then, the company has grown to include Mikoto, a sterling silver and semi-precious jewelry brand, and Marigold, a contemporary Indian wear bra.
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