Jet Freight accelerates 'Mission Excel' a high growth business transformation initiative

28 Apr 2022 , 04:00 PM

Jet Freight Logistics Limited, continues to strive for growth and expansion. Recently they have accounced “Mission Excel” their business transformation initiative which promises to bring 5x revenue growth in coming 5 years of the company. This business initiatives are built upon the 4 P’s of business expansion that comprises Product expansion, People & culture, Process automation, and Promotion of business.

Jet Freight has been in the industry for more than 3 decades specializing in Air Freight and considered among top 3 freight forwarder in India for perishable shipments. Under Mission Excel, Jet Freight plans to expand its wings from air/ ocean forwarding to specialize in the last-mile delivery, adapting 4PL approach, offering Surface Transport alongwith Custom Clearance, and Warehousing. Jet Freight has recently announced use of electric vehicle for their last mile deliveries promising sustainable future and environment friendly approach ensuring seamless deliveries for their customers.

With the 4PL approach, Jet Freight plans to hire subject matter experts to bring digitalization and expand its strategic collaboration with automated HR System for people management and culturally defined engagement. With its added emphasis on employee engagement and inclusive workplace culture, Jet Freight is capitalizing on hiring and acquiring the right team for the job.

Ashish Nagpurkar (CHRO) added, “This exponential growth demands breakthrough people practices that will create an ecosystem for delivering superior and sustainable performance. The key drivers to bring in this transformation are Revamping our performance management strategy, Employee Development, unconventional ways employee engagement supported by digitization of people processes.”

Every process counts, Jet Freight will be investing on Cloud-based infrastructure and collaboration to improve speed and operational efficiency across business’s in the coming years. The whole ecosystem will be streamlined to reduce the dual time and expedite the delivery system and customer satisfaction.

Arvind Talan (CFO) added, “We are dedicated to contribute tremendous value to the business with defining the company’s financial plan, leading it through finance automation, and partnering for strategic goals. There is a strong emphasis on managing risk, driving performance and ensuring integrity & accuracy of company information. We are focusing to look forward with embracing flexibility and developing global strategies.”

By moving towards digitization and integration, Jet Freight is infusing innovation and expanding its international reach under Mission Excel, with promotion as the fourth ‘P’. Jet Freight plans to position themselves as the most desired global freight forwarder by offering their services with the effective price strategy, focusing on the core value of the company “Customer First” for all businesses across the globe.

On Thursday, Jet Freight stocks ended at Rs63.25 per piece lower by 1.09% on the BSE.