Maruti Suzuki collaborates with Chola for dealer financing solutions

23 May 2023 , 02:08 PM

Maruti Suzuki India Ltd. (MSIL) has entered into an agreement with Cholamandalam Investment and Finance Co. Ltd (Chola) to enable inventory financing for its network of dealer partners.

In a statement, the financial services arm of the Murugappa Group announced that the newly formed partnership will provide more than 3,600 Maruti Suzuki dealerships nationwide with extensive inventory funding solutions to fulfill their working capital needs.

Shashank Srivastava, the Senior Executive Officer of Marketing & Sales at MSIL, expressed the company’s dedication to providing optimal support to their dealer partners who play a crucial role in their business. This commitment aims to ensure a smooth and hassle-free car buying experience for their customers.

Ravindra Kundu, Executive Director of Chola, highlighted their extensive network of more than 1,191 branches across India, emphasizing their goal to provide the dealers with an unprecedented experience. Through tailor-made finance packages, they aim to offer speedy, convenient, and transparent processes to meet the dealers’ requirements.

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